SJ GROUP
logo & branding
At Headcase Media, we were excited to collaborate with SJ Group, a recruitment company with a dynamic vision for their brand. This project was an inspiring challenge, involving not only the main company’s identity but also the branding for their sub-divisions: SJ Life, SJ Tech, SJ Executive, SJ Engineering, and SJ Talent. Our goal was to create a unified yet distinctive identity for each division, ensuring cohesion while highlighting their unique areas of expertise.
SJ Group’s brief was comprehensive: design logos for the main company and its sub-divisions, and develop additional branding assets, including business cards, letterheads, social media banners, social media logos, and a modern custom website. Each element needed to reflect professionalism and versatility, resonating with their diverse audience.
We started with a detailed consultation to understand their values and goals. This collaborative approach guided our design of the main logo, which served as the foundation for the sub-division logos. Each logo was carefully crafted to maintain a cohesive visual language while showcasing the distinct identity of each division. The result was a versatile and modern branding system that unified SJ Group’s image across all areas.
Beyond logos, we extended the branding into practical and digital assets. Business cards and letterheads were designed with clean layouts and bold branding elements, ensuring professionalism in every interaction. Social media banners and logos were tailored for consistent online presence, while the custom website served as a sleek, user-friendly platform to showcase SJ Group’s services and expertise.
Collaboration was central to the project’s success. SJ Group’s input and feedback at every stage ensured the designs aligned with their vision. Their enthusiasm and clear communication made the process seamless and rewarding, resulting in a brand identity that exceeded expectations.
At Headcase Media, we believe the best designs are born from understanding our clients’ needs and working closely with them to bring their vision to life. Our partnership with SJ Group exemplified this approach, delivering a cohesive and impactful brand identity they can confidently present to their clients and partners.