RH Baits
BRANDING & PACKAGING
When we first approached the RH Fisheries project, our team at Headcase Media was excited to delve into the world of fishing bait supplies. Understanding the client's values was crucial to creating a brand that truly reflected the essence of RH Baits. We brainstormed extensively, keeping in mind their core values of integrity, love for nature, and sportsmanship. The idea of integrating the letter 't' with a fishing hook on a fishing line emerged as the focal point, emphasising the unique niche of the products. Green, representing nature, was chosen as the primary color, while black and white added a touch of professionalism and timelessness to the brand. The goal was not just to design a logo, but to craft an identity that resonated deeply with both RH Baits and their parent company, RH Fisheries.
Our collaboration with RH Fisheries was marked by open communication and a shared vision. We presented several logo concepts, with the ‘t’ formed by a fishing hook gaining unanimous approval. It perfectly encapsulated the essence of fishing while aligning with the brand’s values. Throughout the design process, we worked closely with the client, ensuring every detail was refined to perfection. The incorporation of a fish in the packaging design was a brilliant solution to clearly communicate the product offerings – boilies, particles, and glugs. The imagery not only represented their core business but also made the products instantly recognisable to their target audience.
Maintaining consistency between RH Baits and their parent company, RH Fisheries, was paramount. We meticulously ensured that the branding elements seamlessly aligned with the existing brand while giving RH Baits its distinct identity. The green color scheme symbolised the brand’s connection with nature, creating an instant visual link for customers. The classic combination of black and white added a touch of sophistication, reflecting the professionalism and integrity at the core of RH Baits. The cohesive branding strategy was not just about designing a logo; it was about creating a memorable and unified brand experience across all touchpoints, from packaging to digital platforms.
The culmination of our efforts resulted in a brand identity that stood out amidst the competition and resonated deeply with RH Baits’ values and offerings. The finalised logo, with its distinctive ‘t’ made of a fishing hook, was not just a visual representation but a story in itself, speaking volumes about the brand’s commitment to the sport, nature, and quality products. The packaging design, featuring the fish imagery and clearly stating the variety of fishing baits, ensured that customers could instantly recognise and connect with RH Baits’ products. As Headcase Media, we took pride in our role in shaping this impactful brand identity, one that not only represented the products but also the passion and ethos of RH Baits and RH Fisheries.