pwd supplies
logo and branding

At Headcase Media, we embarked on an exciting journey with PWD Supplies, a tech supply company based in Dunston, Staffordshire. Our task was to craft a brand identity that not only resonated with their values and services but also stood out in the local market. The owner's vision was clear: a modern logo that would set PWD Supplies apart from its competitors. To achieve this, we focused on creating a striking logomark rather than a conventional wordmark. Inspired by the owner's passion for innovation, we designed a unique "letter X" logo formed by meticulously arranged circles. This symbol not only represented the essence of technology but also reflected the interconnectedness and dynamism of PWD Supplies’ offerings.

In collaboration with the owner, we carefully curated a vibrant colour palette that would infuse energy and vitality into the brand. The chosen colours – orange, red, and purple – were not just random selections; each hue was strategically chosen to evoke specific emotions and associations. Orange symbolised enthusiasm and creativity, red signified strength and passion, while purple represented luxury and ambition. By blending these hues harmoniously, we created a visually striking identity that would leave a lasting impression on anyone who encountered the brand.

Designing the logo was just the beginning of our creative journey with PWD Supplies. We extended the new branding across various touchpoints, including stationery and social media assets. Each element was meticulously crafted to ensure consistency and coherence. The stationery items, from business cards to letterheads, bore the bold logomark, creating a sense of unity and professionalism. On social media platforms, we leveraged the vibrant colour scheme and the distinctive logo to enhance the brand’s online presence. The result was a seamless and visually appealing brand identity that communicated PWD Supplies’ commitment to quality and innovation.

Throughout the design process, our collaboration with the owner of PWD Supplies was instrumental. We valued their input and feedback, which played a pivotal role in shaping the final outcome. By understanding their aspirations and preferences, we were able to translate their vision into a tangible and impactful brand identity. Witnessing the owner’s satisfaction and excitement as they saw their ideas come to life was the most rewarding part of this project. At Headcase Media, we believe that successful design is not just about creating visually appealing graphics; it’s about understanding our clients, embracing their vision, and bringing it to fruition. This project exemplified our commitment to meaningful collaboration and client-focused creativity, ensuring that PWD Supplies could confidently step into the future with a brand that truly represented their identity and aspirations.